In certain matters Kerala is definitely is on the march. Liquor consumption for instance. The sale of branded spirits during last Onam recorded a 28% increase over the previous year.
For Christmas, from December 20th to 25, Kerala with an adult population of about 2.2 crores (22 million) spent Rs.85.48 crores (USD 21.37m) on liquor sold through official channels! The preference was, as usual, for rum (65%) followed by brandy, whiskey and vodka. This is an increase of 22% from last year. New Year sales are expected to surpass this.
As I said in the post Kerala: Onam goes up in spirit ‘never before has so much been done by so few (Apology, Winston Churchill)’.
The new menu suggested by the Kerala Food Minister – milk, eggs and chicken - is running into problems. Even if someone wants to out of patriotism or whatever, follow the Minister’s instructions, it is not easy. On top of the shortage for rice, Kerala is now facing a scarcity of milk. The government seems to have overlooked that fact that the State has to depend on Tamil Nadu, Andhra Pradesh and Karnataka for rice, milk, chicken, eggs, beef and vegetables.